Case Study
Case Study

Revoltionizing Team
Performance for a Marketing and Advertising Company

Revoltionizing Team
Performance for a Marketing and Advertising Company

Revoltionizing Team
Performance for a Marketing and Advertising Company

Industry: Marketing and Advertising

Size: 900 employees

Location: Chicago

0

0

%↑

Increase in

Innovation

Increase in Productivity

Increase in

Productivity

0

0

%↑

Improvement in

Psychological Safety

Enhancement in Team cohesion

Enhancement in

Team cohesion

0

0

%↓

Reduction

in Turnover

Reduction in Turnover

Reduction

in Turnover

About the Client

About the Client

A prominent company in the marketing and advertising industry, known for their innovative campaigns and creative solutions.

Executive Summary

Executive Summary

In this case study, we explore how a leading Marketing and Advertising company based in Chicago utilized Instill's AI technology to revolutionize their approach to team dynamics and culture. Faced with low participation in assessments and non-actionable data, the company saw significant improvements within just three weeks of implementing Instill Flow. This case study highlights the rapid and profound impact of Instill's Culture Vital Signs™ and tailored actions on fostering a culture of continuous learning and innovation.

The Challenge

The Challenge

The company was struggling with low participation in traditional assessments, and the data collected was neither actionable nor timely. It took over three months to receive the survey results, by which time the problems had often changed.

Additionally, creating action plans based on the survey data was extremely time-consuming. The underlying issues within the team dynamics and culture remained unresolved, stifling innovation and employee engagement.

The Solution

The Solution

The company implemented Instill's AI measurement feature, Instill Flow, which provided a comprehensive understanding of the root issues within just two weeks. Unlike the four other tools they had tried for three years, Instill delivered actionable insights and visible improvements within three weeks. Key features of Instill Flow included:

Real-Time Culture Analytics

Instill Flow provided highly accurate scores on culture and team dynamics without requiring traditional assessments.

Live Performance Tracking

Continuous monitoring of crucial metrics

such as innovation, trust, psychological

safety, inclusion, and burnout allowed the company to stay ahead of potential issues.

The company used Instill’s AI tools to encourage open communication from leadership from day one and tangibly measure progress.

AI-Powered Action Steps

Tailored, scientifically validated actions were provided to maximize results and address specific cultural challenges.

They regularly measured critical cultural metrics such as trust, psychological safety, and inclusion to gain insights into the health of cultural integration.

Real-Time Feedback

and Coaching

Objective analysis and coaching

based on team dynamics helped

guide employees and managers towards better practices.

They leveraged Instill’s AI tools to gather real-time data on employee sentiments and cultural metrics while receiving personalized interventions from Instill on how to improve their scores.

Value Alignment Metrics

Insights into how well company

values were being demonstrated in action helped align behaviors with

organizational goals.

They used Instill’s personality

assessments to plan meaningful activities that built relationships and trust among new team members.

These features enabled the company to quickly understand and address the root causes of their issues, leading to substantial improvements in key areas.

Results and Benefits

Results and Benefits

Root Cause

Within two weeks, the company understood that the root issues were a lack of psychological safety and untrained managers stifling innovation.

Improvements in Key Metrics:

27%

27%

Increase in Innovation

Achieved within 30 days.

44%

44%

Improvement in Psychological Safety

Recorded in 30 days.

60%

60%

Reduction in Turnover

Observed over 180 days.

26%

26%

Increase in CSAT

Achieved within 60 days.

17%

Increase in Campaign Delivery Speed

Recorded within 60 days.

Client Testimonial

“Instill's AI technology was transformative for our agency. The Culture Operating System™ provided deep insights into our team dynamics, addressing underlying challenges effectively. Instill Flow revolutionized our culture data collection, offering real-time coaching that resonated with our team. With tailored actions, we cultivated a culture of continuous learning and innovation, driving growth and encouraging our creative teams to excel in campaign delivery and client satisfaction.”

– Emily, Head of People

Conclusion

Conclusion

By leveraging Instill's AI technology, the Marketing and Advertising company was able to overcome significant challenges in understanding and improving their team dynamics and culture. Instill Flow allowed them to understand the root causes which had been leading them astray for several years by looking at real interactions versus survey data. The real-time coaching helped new managers correct issues with incredible speed. The rapid and measurable improvements in innovation, psychological safety, employee turnover, CSAT, and campaign delivery speed demonstrate the power of Instill’s solutions.

If your organization is facing similar challenges, book a free culture consultation to learn more and connect with us.

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